The Alfardan Group Launches Its First Sustainability Strategy. In an era where environmental, social, and governance (ESG) considerations are becoming central to corporate strategies, Alfardan Group has set itself apart with the launch of its sustainability platform, Athar.
This strategic initiative represents the Group’s unwavering commitment to leaving a lasting impact, not just within its industry, but on the broader communities and environments it touches. By aligning with global sustainability standards, including Qatar National Vision 2030 (QNV 2030), the Group aims to foster a future grounded in responsible business practices and long-term value creation.
The Alfardan Group Launches Its First Sustainability Strategy
The name Athar, derived from the Arabic word for “a mark left by an action or individual,” encapsulates the initiative’s mission. It represents the Group’s ambition to create a profound and enduring legacy through sustainable practices. The initiative embodies Alfardan Group’s vision of balancing business success with a firm commitment to the environment, social responsibility, and governance principles.
At the heart of Athar’s mission is the belief that luxury and responsibility can coexist. The initiative is focused on three key pillars: empowering individuals, protecting the planet, and fostering strong partnerships, all while aligning with QNV 2030. This comprehensive framework not only integrates sustainability into the Group’s daily operations but also positions Alfardan as a leader in driving change within the region.
Commitment to Global Sustainability Standards
Alfardan Group’s focus on sustainability isn’t new. In 2022, the Group joined the United Nations Global Compact (UNGC), reinforcing its dedication to the Sustainable Development Goals (SDGs). This decision underscored Alfardan’s commitment to fostering stakeholder engagement through shared values, while also aligning with global sustainability benchmarks.
Building on this momentum, Alfardan Group embarked on the development of a comprehensive ESG strategy in early 2023. This strategy is designed to assess the Group’s operational capabilities and identify opportunities for sustainability across its various industries. This proactive approach ensures that the Group remains at the forefront of sustainable practices, continually seeking ways to optimize efficiency, reduce environmental impact, and uphold responsible business practices.
A Legacy of Responsibility and Innovation
President and CEO of Alfardan Group, Omar Hussain Alfardan, has been vocal about the Group’s dual commitment to excellence and responsibility. In his remarks during the launch of Athar, he emphasized that the Alfardan name, long synonymous with luxury, now carries an additional connotation of deep environmental and social responsibility.
“Since our establishment, the Alfardan name has stood as a symbol of excellence and luxury. Today, we reaffirm our belief that true luxury is inseparable from a deep sense of responsibility to the environment and the communities we serve,” Omar Alfardan said. His statement reflects the Group’s belief that businesses have a responsibility to give back, not only to their clients but to the communities and ecosystems they operate within. Athar represents the legacy that the Group is building for future generations, both within Qatar and on the global stage.
Sustainability at the Core of Alfardan’s Strategy
To solidify its commitment to sustainability, the Group has established a dedicated Sustainability Committee, tasked with ensuring that the principles of Athar are woven into every aspect of the Group’s operations. The Committee has formalized a mandate to implement the ESG strategy across all business units, setting measurable goals for reducing environmental impact, enhancing social responsibility, and maintaining strong governance practices.
As part of its transparency and accountability efforts, Alfardan Group plans to publish its first sustainability report in Q4 2024. This report will offer a comprehensive look at the Group’s progress in areas such as operational efficiency, responsible business practices, and its long-term strategy for value creation. The report is expected to further solidify Alfardan’s role as a pioneer of sustainability in Qatar’s private sector.
Looking Toward the Future
The launch of Athar is more than just a strategic initiative; it is a milestone for Alfardan Group. The platform ensures that social and environmental sustainability remains central to the Group’s future business strategies and long-term vision. As the Group continues to grow, it is committed to exploring new opportunities that enable positive impacts on teams, communities, and the environment.
Dr. Ma’n Alhamawi, CEO of Alfardan Automotive and Chairman of the Sustainability Committee, remarked on the importance of Athar: “As a pioneer company in Qatar’s private sector, Alfardan is dedicated to advancing responsible business practices that drive sustainable growth and foster long-term success. Athar allows us to expand our role as a sustainability pioneer and explore new opportunities that enable us to positively impact our teams, our communities, and the environment.”
Athar stands as a testament to Alfardan Group’s vision of a future where businesses act as stewards of the environment, creators of social value, and champions of governance excellence. Through this initiative, the Group reaffirms its dedication to building a better, more sustainable future—one that leaves a lasting mark on the world.
As QNV 2030 continues to guide Qatar toward a sustainable future, initiatives like Athar are essential in ensuring that the private sector not only participates but leads in this transformation. Alfardan Group, through its commitment to sustainability, is not only responding to the demands of the present but is also shaping the future for generations to come.