Qatar Unveils Ambitious Tourism Roadmap. Doha, Qatar – On October 7th, the scenic landscape of Qatar served as a backdrop to a pivotal event hosted by Qatar Tourism, attended by esteemed figures including the Prime Minister and Minister of Foreign Affairs, HE Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani. This gathering, which also saw participation from key industry partners, several ministers, ambassadors, and VIPs, was more than just a meeting—it was a showcase of Qatar’s ambitious tourism roadmap.
Qatar Unveils Ambitious Tourism Roadmap
The event kicked off with insights from HE Saad Bin Ali Al Kharji, Chairman of Qatar Tourism and Chair of the Board of Visit Qatar. He emphasized the crucial role of the tourism sector in the country’s broader economic diversification efforts, vital for sustainable economic growth. Qatar Tourism’s modern vision and comprehensive strategy are designed to bolster the competitive capabilities of the tourism sector, focusing on infrastructural investment and creating a conducive environment for the sector’s prosperity.
Commitment to Sustainable Growth
HE Saad Bin Ali Al Kharji further detailed how these efforts are in alignment with the Qatar National Vision 2030 and its four pillars, underlining a commitment to fostering opportunities for the private sector and surmounting challenges that might hinder its role in stimulating tourism activities. This proactive approach enables the sector to contribute significantly to national ambitions, positioning Qatar as a leading global tourist destination.
Strategic Initiatives and Global Campaigns
Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, highlighted the organization’s role in marketing the destination and promoting entertainment and business events. He announced that Visit Qatar has been launched as the main marketing and promotional arm of Qatar Tourism, aiming to fortify Qatar’s status as a premier, family-friendly, and safe tourist destination.
The event also marked the debut of Visit Qatar’s latest global campaign, “Surprise Yourself”, which targets families, couples, and groups of friends, encouraging them to explore Qatar and create lasting memories. The campaign showcases unique experiences across Qatar, from the tropical allure of Banana Island to the cultural vibrancy of Souq Waqif, and has been rolled out across 15 international markets through various platforms.
Digital and Cultural Showcases
Sheikha Hessa Al Thani from the Marketing Planning Department elaborated on the strategic crafting of these campaigns to display Qatar’s rich cultural heritage and hospitality to a broad, diverse audience. The aim is to create innovative, curated travel experiences, a reflection of Qatar’s blend of heritage and modernity.
Enhancing Event Engagement
The recently revamped Qatar Calendar was spotlighted as a central hub for event listings, providing a comprehensive guide for residents and visitors to discover and engage with national events. Engineer. Ahmed Hamad Al Bin Ali discussed how Visit Qatar’s collaboration with stakeholders delivers a thorough overview of all events taking place across the country, highlighting the vibrant and diverse calendar that caters to all interests.
Future Projections and Sustainable Development
Looking ahead, Visit Qatar is preparing for an exciting winter season, with a lineup of major international sports and cultural events, including the return of Formula One and the prestigious Doha Jewellery and Watches Exhibition. The anticipation for 2025 is high, with the return of mega international events like the Web Summit and the Arab Cup, reinforcing Qatar’s capacity to host major global events.
Dr. Buthaina Al Janahi from the PR and Communications Department expressed gratitude towards the media and stakeholders for their essential role in promoting the tourism sector and enhancing Qatar’s global tourism presence. She highlighted the commitment to authentic representation of the national identity and the unique geographical and cultural attributes of Qatar.
Continuous Development and Excellence
The event concluded with Omar Abdulrahman Al Jaber emphasizing the ongoing development and enhancement of the tourism sector, one of Qatar’s most sustainable industries. Preparations for the Michelin Guide 2025 and the second edition of the “Qatar Tourism Award” were announced, celebrating significant contributions to the hospitality and tourism sectors.
Conclusion
Qatar’s tourism sector is on a remarkable trajectory, driven by a well-articulated roadmap that promises to enhance every visitor’s experience. The concerted efforts by Qatar Tourism to develop this sector are set to achieve ambitious goals and fulfill its purpose, contributing robustly to the national economy and ensuring sustainable development. This landmark event not only highlighted the strategic initiatives but also reinforced Qatar’s commitment to becoming a global leader in tourism.