Ministry of Labour Launches Customer Service Programme to Strengthen Qatar Workforce. Doha, Qatar: The Ministry of Labour (MoL) has taken a significant step towards enhancing the skill set of Qatar’s workforce with the launch of its specialised Customer Service programme.
This initiative marks the first phase of a collaborative agreement between the Ministry and the Doha Institute for Graduate Studies. It aims to equip Qataris and children of Qatari women, particularly those with high school diplomas, with the essential skills required to secure employment in the private sector.
Ministry of Labour Launches Customer Service Programme
The newly launched programme offers professional training and preparation, focusing on empowering participants as they enter the increasingly competitive labour market. This initiative is not just about education but about practical skill-building to ensure participants are workforce-ready.
During the inauguration ceremony, Mohammed Salem Al Khulaifi, Assistant Director of the Rehabilitation and Skills Development Department at the Ministry of Labour, underscored the importance of this initiative. He noted that the Customer Service programme is a testament to the Ministry’s unwavering commitment to providing relevant training opportunities and rehabilitation programmes for Qataris and children of Qatari women, particularly those registered on the Gwadar platform.
“The goal is to build a highly skilled national workforce that will contribute meaningfully to the country’s economic and social development, as laid out in Qatar’s third national development strategy,” Al Khulaifi explained.
Incentives and Opportunities for Trainees
The Ministry of Labour is dedicated to ensuring that trainees enrolled in the programme benefit from a well-rounded experience. As part of the initiative, participants will receive various incentives, including a monthly stipend to help sustain their training journey. Moreover, trainees will engage in field training across different institutions in Qatar, gaining practical experience in real-world settings.
Upon completion of the programme, participants will be awarded professional certificates, accredited by both local and international institutions. This certification is designed to increase their employability in various customer service roles across the private sector, setting them apart as qualified candidates in a competitive job market.
Alignment with Qatar’s Strategic Workforce Goals
Dr. Ahmed Al Maori, Director of the Center of Excellence for Training and Consulting at the Doha Institute for Graduate Studies, shared insights into how the programme aligns with the nation’s strategic workforce development goals. He noted that the initiative is part of the Centre’s broader vision to adopt and implement programmes that contribute to building a competent and future-ready workforce.
“The Customer Service programme is comprehensive and forward-thinking. It not only focuses on technical skills but also emphasizes advanced techniques and practical experience through applied materials and field training,” Dr. Al Maori said.
Participants in the programme will gain hands-on experience through training visits designed to enhance their skills in customer service. The programme will also expose them to advanced communication techniques, enabling them to excel in their roles and contribute positively to the image of Qatar as a nation that values exceptional service standards.
Comprehensive Curriculum and Training Approach
The Customer Service programme runs for approximately three to four months, during which participants will engage in various stages of specialised training. The curriculum has been designed to cover all essential aspects of customer service, focusing on developing the skills necessary for effective communication, problem-solving, and customer interaction.
Participants will be trained in communication strategies, including managing phone calls and mastering face-to-face interactions with customers. In addition, the programme will teach advanced techniques for handling online transactions, ensuring participants are proficient in dealing with modern, technology-driven customer service environments.
The course will also dive deep into mastering the art of social media communication, guiding participants on how to interact effectively with customers through online platforms. From maintaining effective eye contact during conversations to drafting professional responses in both Arabic and English, the programme ensures that participants are well-rounded in all aspects of customer service.
Moreover, the programme’s emphasis on English language instruction will further enhance participants’ communication skills, allowing them to engage with a broader audience, both locally and internationally. This dual-language training will make them versatile and capable of handling diverse customer needs.
Contribution to Qatar’s National Development
This comprehensive programme is a crucial component of Qatar’s vision for a robust, highly skilled national workforce. By focusing on customer service, the programme aligns with Qatar’s third national development strategy, which aims to elevate the nation’s service standards and ensure that Qataris are well-represented in key positions within the private sector.
The skills and qualifications acquired through the Customer Service programme will not only make participants more employable but will also position them to play a vital role in shaping a positive and efficient customer service landscape in Qatar. This, in turn, reflects the nation’s commitment to achieving the highest standards of service excellence, which is critical for maintaining its reputation as a business-friendly environment.
In conclusion, the Customer Service programme launched by the Ministry of Labour is an ambitious and forward-thinking initiative. It provides Qataris and children of Qatari women with the skills and qualifications they need to succeed in the private sector. By offering practical training, financial incentives, and professional certification, the programme is set to make a significant impact on the employability of Qatar’s youth, aligning with the country’s broader goals for national development.